5 Reasons Why Quiz Marketing is Important For Your Business

Marketing is an integral aspect of business, and there are many ways to succeed in this area. One of the most effective marketing strategies is to solicit client feedback, and quizzes and surveys are the tools to gather these responses. Potential clients take feedback and recommendations seriously when choosing between companies to purchase products and services from. Therefore, creating quizzes and surveys for your business is something you shouldn't ignore.

Let’s take a look at what Quiz Marketing can do for your business.

What is Quiz Marketing?

Quiz Marketing allows organisations to collect primary data through structured questions that generate quality feedback on products, services, and marketing campaigns. Utilising the expertise of specialists from various fields of activity to design and develop, quizzes, scorecards and surveys can be highly effective. Developing a questionnaire for the researched product may include specialists from various fields depending upon the domain of the industry.

Types of Quiz Marketing

A quiz can serve various purposes and be used in various scenarios regarding quizzes as a tool. Depending upon the objective and resources of the business, it can leverage any form of Quiz. Here are common tools for Quiz Marketing.

1.    Direct Mail

Direct mails are the most common ways to gather information from your target audience. By testing commercial subjects, it aims to obtain the main data. Researching the market using this method is one of the most common methods. However, it will not generate as specific or accurate quiz results as other methods.

2.    Scorecards

Scorecard Marketing uses the data collected from a quiz in the form of a questionnaire or assessment and uses this to instantly provide valuable insights back to the person taking it.

Scorecard Marketing also provides significant mutual benefits for you and your audience. The person taking the Scorecard receives valuable insights tailored specifically to them, and you receive valuable data which increases your ability to sell. It’s a great way of getting to understand your audience better before they become customers and a powerful way to grow your business.

3.    Polls

Polls are an increasingly popular quiz type. Polling enables the collection of data from a large sample, resulting in more reliable results. Polls also allow marketers to distinguish between surveys with closed questions which limit the possible answers, and surveys with open questions in which respondents can provide more information. For polling to be effective, this usually relies on detailed work designing questionnaires for market research which define the questions clearly to improve response rates.

4.    Mystery Shopping

In the last few years, mystery shopping has become one of the fastest-growing quiz marketing campaigns. Using this market research technique, companies often hire specialised or even ordinary people to conduct scheduled purchases to gather specific information, which they capture later by asking them to complete a questionnaire.

Organisations use Mystery Shopping for a number of purposes, including the identification of weak points in their distribution chain, to assess customer service and sales techniques, and to evaluate return policies.

5.    Focus Groups

In many scenarios, discussion groups work well as quizzes, where 10 to 15 participants have grouped and a specialist moderates the conversation. Often, moderators follow a prepared script that asks participants for their opinions about a brand, a product, or a specific service.

The collaborative nature of these types of group discussions fosters participant interaction with each other. Researchers also use focus groups to narrow down their search criteria for highly specific interaction related to their target markets.

Reasons Why Quiz Marketing is Important for Business

Quizzes are the perfect method for your business to create brand awareness, capture leads, and build relationships with your audience. Here are 5 reasons to utilise quiz marketing to help you to achieve your business objectives:

1.    Generates Leads

Did you know that every person who answers your quizzes could potentially become a paying client? You can strategically insert product recommendations based on the answers they provide on the Quiz. Furthermore, if the quiz takers have never heard of your products, now is the time to introduce them. Posting quizzes can be an effective new strategy for generating leads for your business if you've been struggling to generate them.

2.    Gets More Social Shares

People love quizzes, which is one reason quizzes are so popular. Well-targeted and well-crafted quizzes will capture almost anyone's attention and make them want to take them. When people find out their results, they naturally wonder what other people they know would do.

Marketing quizzes should not necessarily reach millions of users - they should reach the right audience. Quizzes and their results aren't shared as much by businesses as by regular people, but they're often shared with a much more focused and niche audience within their professional networks. As a result, your Quiz is more likely to reach precisely the type of person you want it to reach: companies and individuals in your target industry.

3.    Builds Brand Awareness

A smart marketing quiz generates leads and increases your website and business engagement. The specific kind of interactive information you request should be optimised for completion on the types of devices used to access the quiz.

A well-structured quiz provides an incentive for website visitors to begin taking a quiz, and to complete it, by stimulating an eagerness for them to know their results. There could be a prize for completing the quiz or the quiz results could form part of an evaluation criteria for a selection process for example. There should be no shortcut to getting there; requiring participants to complete the entire quiz and respond to every question to receive their results.

4.    Gathers Important Information

Quizzes are a terrific way to get valuable data about your leads, which is another useful advantage of using them. These details range from the most basic contact details, such as name and email address, to the most specific, such as their job title, company size, and even their budget. You can even request their business phone number to make follow-up calls related to the quiz, or for the introduction of other products and services.

Quiz data is extremely useful and enables you to divide your leads into various groups according to their demands. In this way, quiz results can help identify and prioritise leads, so that you can with  get in touch with your contacts from ‘hot leads’ straight away if you know that they are the decision-maker for their company's budget.

5.    Drives Traffic To Your Website

Traffic is one of the most crucial factors for any business website. The more visitors your website receives, the more potential leads and customers there are. Using quizzes is a great technique for boosting website traffic. As quizzes are easily sharable, they have the potential to become popular, which can increase traffic to your website. Of course, this isn't the only reason quizzes are a successful traffic generator. Quizzes are also excellent for SEO because they increase organic traffic. Because quizzes are interactive and interesting, they are a favourite among the search engine juggernaut.

Want To Create Leads With Scorecard and Survey Marketing For Your Business?

We understand that creating Scorecards and conducting surveys to collect meaningful information is not an easy task. But you don't have to worry about it all by yourself; we can work with you to take care of all the necessary steps. Our professional team at Omni Communications can help you create effective quizzes to collect relevant data. And we can use the best information to assist you to make smart decisions in relation to your audience.

For more information, contact us using the Contact Form below, call us on 0161 507 7999, or email sales@omnicom.uk